5 Elements to include in your brand strategy
Design is more than aesthetics - it's the visual expression of your brand's strategy.
Without a clear brand strategy, even the best designer can miss the mark. But what do you include in your brand strategy? Here is a few elements that should definitely be included:
Brand purpose: This is the overarching reason why a company exists, beyond just making a profit. It should be a statement of the company's values, beliefs, and aspirations.
Target audience: A brand strategy should clearly define the target audience that the brand is trying to reach. This includes demographics, psychographics, and other characteristics that help to define the ideal customer.
Brand positioning: This refers to the unique value proposition that the brand offers to its customers. It should be a clear and concise statement of what the brand stands for and what makes it different from its competitors.
Brand messaging: This includes the tone of voice, messaging themes, and key messages that the brand will use to communicate with its target audience. It should be consistent across all channels and touchpoints.
Brand experience: This refers to the overall experience that customers have when interacting with the brand, including the products or services, customer service, and other touchpoints. It should be designed to reinforce the brand's values and positioning.
