Before you pick your fonts…

Fonts can play an important role in shaping our perception of the written word. The psychology of fonts involves how different fonts can evoke different emotions, thoughts, and feelings in the reader.

For example, serif fonts, which have small lines or flourishes at the ends of the letter strokes, are often seen as more traditional and serious. They are commonly used in formal documents like academic papers, legal contracts, and newspapers.

Sans-serif fonts, on the other hand, are often seen as more modern and clean. They are commonly used in digital contexts like websites and social media platforms.

Additionally, fonts can convey emotions or personalities. For instance, a bold font can appear strong and confident, while a handwritten font can appear personal and approachable.

In short, carefully consider your fonts. Your choice of font can have a subtle but significant impact on how a message is received and interpreted by the reader.